Empowered
Tech
A comprehensive brand identity system designed to unify every touchpoint — from digital enrollment campaigns to campus communications — ensuring consistent, authentic representation of the Empowered Tech mission across our Columbus community.
Why Brand Identity
Matters
Authority
Rebranded in 2025 from Bridge Gate High School, Empowered Tech High School offers real Career Technical Education — Business & Leadership, Health (CNA) with EKG, Phlebotomy, and STNA certifications, and a new Cybersecurity pathway built to meet the needs of Columbus and the state of Ohio.
Retention
Families stay because our small environment lets us build great relationships with every student and make them feel like part of what makes our school great. Free tutoring, small class sizes of 25-28, and staff who speak Somali and Spanish keep families connected.
Growth
With current enrollment of 36 against a target of 100 and total capacity of 200, Empowered Tech has substantial room to grow. Free transportation options and year-round, first-come-first-served enrollment remove the biggest barriers for Columbus families.
Positioning &
Strategy
Empowered Tech High School is the tuition-free public charter school for Columbus families who want more than a diploma — a small, close-knit environment with real Career Technical Education pathways that move students directly into successful, high-paying careers.
Strategic Anchors
Top Parent Objections — Addressed
7-Day Content
Pillars
Enrollment
Funnel
Small, Close-Knit Environment
Small class sizes let us build real relationships with every student and family we serve.
Real Career Credentials
CNA, EKG, Phlebotomy, and STNA certifications, plus a new Cybersecurity pathway built for today's job market.
Free Transportation Options
Private van routes, school district busing, and free COTA bus passes help every family get to school.
Free Breakfast & Lunch
Every student, every day — no cost, and a locked, secured building keeps every student safe.
Logo &
Identity
Primary — Light Background
On Dark Background — White Chip (never inverted)
Maintain space equal to the logo mark height on all sides. Never crowd or clip the wolf mark or wordmark.
This mark is full-color, not a silhouette — never apply an invert or brightness filter. On dark or busy backgrounds, always place it on a white or light card/chip instead.
Do not stretch, rotate, recolor, or apply drop shadows or glows. Never place directly on the primary navy without a light background behind it.
Color
Palette
Legibility note: Wolf Gold is a light, warm yellow — it is reserved for small accents, badges, and highlight text on dark backgrounds. It is never used as a large button or text background where legibility could suffer. Sky Blue carries all primary buttons and CTAs instead.
Typography
- All page headlines and section titles at weight 700-900
- Closely echoes the bold serif used in the EMPOWERED TECH wordmark
- Minimum 18px digital — pairs with Roboto for body hierarchy
- Letter-spacing: tight (0 to -.01em) for headings
- All body text, captions, labels, and navigation at weight 400-600
- Weight 700-800 for strong emphasis and CTAs
- Line-height 1.65-1.8 for comfortable reading
- Never use italic in brand communications
Imagery
Direction
Career Pathways in Action
Students engaged in CNA patient-care practice, cybersecurity labs, business simulations, and hands-on club activities. Prioritize natural classroom light, technology-focused settings, and authentic instructor-student moments. Avoid staged or stock-looking compositions — show the real work happening in Empowered Tech's CTE pathways every day.
Small, Close-Knit Community
Showcase the small, technology-focused campus community — family programs and festivals, quarterly achievement celebrations, and genuine staff-student connection. Images must reflect dignity and the small-school pride of a place where every student is known by name, not a large institution.
Voice &
Tone
Small by Design
Empowered Tech's voice always emphasizes closeness — every message should feel personal, never mass-produced, reflecting a school where students are genuinely known by name.
Career-Focused and Practical
Direct about outcomes — CNA, EKG, Phlebotomy, STNA, and Cybersecurity credentials. No inflated language. Families deserve clarity about exactly what their student will walk away with.
Confident About Rigor
Empowered Tech directly counters the misconception that academics come secondary. The voice affirms rigorous, comprehensive instruction without being defensive about it.
Community-Rooted
Speaks with Columbus families, not at them — embedded in the community, with staff who speak Somali and Spanish. The voice never talks down and never oversells.